What is Social Media Optimisation (SMO)?

Social Media Optimization

Social media optimisation (SMO), is the use of social media networks in order to grow and manage a business’s online presence and share updates, news, promotions and messages. Social media optimisation is a digital marketing strategy that can increase awareness about new products and services, connect customers and even encourage reviews and recommendations KEY TAKEAWAYS Social media optimisation […]

Top SEO Trends in 2023

Top SEO Trends in 2023

SEO is always changing. SEO is constantly evolving. What worked last year might not work this year. And what works next year might not work next. It is crucial to stay on top of all the latest SEO trends in 2023. These are the top SEO trends in 2023. Mobile-First Indexing Google will index your […]

International SEO

International SEO

What’s international SEO? International SEO refers to optimising your website in order for search engines to easily find the countries you are targeting and the languages you use for your business. SEO is important for businesses that want to be found online, especially businesses that operate in multiple countries. International SEO takes into account the […]

What are Content Marketing Platforms

Content is King

Content marketing platforms are essential tools for creating, publishing and monitoring the pieces of communication that a brand wants to publish on the internet. In this article, you will learn what content marketing platforms are and what are the best tools available on the market in 2022. What is a content marketing platforms Content marketing platforms are programs specially designed […]

PAY PER CLICK AFFILIATE (PPC)

A simple way to get started with Affiliate Marketing is the oldest, but still the most popular, pay per click (PPC) method. Often this commission model is also called “Cost per Click (CPC)”. As the name already suggests, the compensation is calculated after the user clicks an affiliate link or a banner provided. Even for small pages and […]

Digital Marketing Consultant Brighton

Today’s business world cannot make leaps and bounds without leveraging the Internet and every business now is doing what they can to make sure their business takes advantage of the unique opportunities the Internet brings. Such is the demand that the need for skilled marketing consultants keeps growing by the day. Companies are keen on […]