Consumers throughout the world are increasingly inclined towards digital platforms. Most people spend several hours a week online on social media, digital media, searching for answers to certain questions, and even shopping.

Digital marketing is not only aimed at businesses that only operates online, it is also essential for physical companies to reach a greater number of potential customers through digital marketing. Online presence is essential because most people look for information through the web before availing a service or buying a product. Having a company found when users search for it online can make the difference between a new customer gained or a sale lost to a competition.

Data in the virtual world has gained great importance which is why digital marketing tools have become essential to increase visibility and traffic, as well as to improve the image that the brand has with its consumers.