Have you paod a lot for SEO courses or SEO experts but nothing seems to work? Did a ton of research just to get the perfect keyword, but still stuck on page 2 or even lower on Google’s search results? We get asked a lot is there a magic bullet or any SEO hacks available you can do for yourself to get results?…..
Let me share our SEO hacks to help you get a better ranking. So the first question is….
Is there such thing as SEO hacks?
The good news is, there are a few but really SEO hacks are strategies in a nutshell. They are tested and proven to help you get better results with your website’s optimisation. Search Engine Optimisation is the process of getting more website traffic through ranking top on search engine results using keywords. On-page and off-page optimisation are just as important as your keywords. On-page optimisations are the changes you make on your website to improve your ranking. Off-page optimisations, on the other hand, are changes you do outside of your website to get a better spot on search engine results.
Mainly we’re going to be talking about links… no, they are not dead, not even under the weather, so read on and learn some real things that work for rankign your site.
Keywords and SEO Hacks
Keywords are what are used to help Google understand what your website is all about and they are also what your would be customers are using to search to find businesses like yours.
Choosing the right keywords is the foundation of good SEO and choosing the wrong ones will make sure your business doesn’t get the right volume of visitors. Even if it will get you listed on the first part of search results – being number 1 with the wrong keyword is a waste of time and energy. Using words in your keyword niche will greatly boost your SEO ranking.
Here’s a quick checklist to help you master keyword research –
Perfect Keyword Checklist
• Find and use the simplest words to describe what’s on your website – only businesses use jargon, customers use logic!
• Review the keyword for competitor’s usage – don’t reinvent the wheel, do some research instead, if a competitor is targeting / ranking for a keyword, you can bet there is a reason for that so target it as well!
• Check your keyword with Google Keyword Planner to check it’s number of searches per month (there are other tools too)
• List down what should be in your niche (every business has its own unique language and some of that is likely to be some of your keywords.)
Keyword relevance + volume are the 2 basics to think about when doing keyword research for yourself. If you want to find out about how competitive a search term is that will give you some ideas about how hard or easy it is to rank for that term. Again there are tools out there that can help with that. They usually limit the amount of searches you can do without subscribing. It’s these hidden costs that can make it less expensive to have an expert do the leg work for you!
So if I get the checklist done, will I get the #1 spot? …….
It’ll help you get closer but no, the magic of SEO takes a few more steps to et results but you have no started on the right path, you’ll need to do and understand a whole lot more about how Google will love your website to get to #1. Also, number 1 isn’t the holy grail, in the new era of SEO you want to rank well for LOTS of keywords, not just number 1 for one of them…
That’s why having a more intelligent ranking strategy will stop your hurting your website and risk causing you headaches with SEO penalties.
SEO Hacks & Content
Making sure that your content is of high quality makes Google love your website more, not just Google either, great content should start with thinking about what your visitor (AKA customer) needs help with. Content structure, word count, and content updates helps a lot too.
Don’t get overwhelmed – let’s break it down into steps, this SEO stuff takes a while and it’s something you can do a bit at a time.
How you structure your content affects how website visitors feel about reading more. Poorly structured content will decrease the average time spent on your website, thus, making Google think that your website is not worth the love. This makes you drop to further spots in search engine results or can even prevent you beginning to rank at all.
Don’t use other peoples content, write (or have written for you) your own content. SImple things like page about you (that’s why the about us page has value) and your services pages should all be unique.
Low quality/authority sites don’t rank well in search results ranking pages (SERPs) and they can get worse over time when quality lets the side down. Content needs to be written to HELP, give the reader some value and talk about what is important and helpful, then the SEO should naturally flow from that. Google et al are smart, they understand keywords and synonyms, and they can make sense of the meaning that is both direct and implied in your content.
A big tip has to be – write for your audience not for the search engines!
Word count also plays a big role on how long website visitors stay, 200-300 words can often be mistaken as little more than an advert. A lot of folks are still hung up on the number of 500 words. That’s not magical at all, it used to work in terms of being a good length of content a few years ago but time they channge and content is about having the right amount to read.
Also, make your content interesting! The more catchy and crucial words or information you have, the longer visitors stay.
You might be wondering:
What happens to visitors when they’ve read a lot already?
This where content updates take the lead. The more you update what’s on your website, the more movement visible to visitors. The more they’ll come back to check your website and the bigger chances you can convert them into leads. Also, if you have something worth reading, a visitor will save your site and come back when they have more time.
We live in a mobile age and reading on our mobile phones and tablets while commuting is one of the many ways we catch up on great website content.
So in a nutshell:
Make sure to have high-quality content, emphasise important words, focus on the main topic, keep valued updates coming to lock in visitor’s interest and make sure your content is yours.
SEO Hacks and Title Power!
SEO hacks with title attraction is crucial; 80% of visitors reading your content will ONLY read the title!
The more interesting your title is – the more chance of getting your site visited. But don’t over do your title. Keep it at 60 characters, keep it straight forward and keep it short. Otherwise, you’ll get your title cut off by Google followed by an ellipsis.
You’ll see that as some content followed by dots … in the search results like above. It is also important to get your keyword visible in your title and think of the title as a call to action. What can you add into the title to make the viewer want to click YOUR search results?
WordPress automatically wraps your title as H1 making it easier for Google to know what your page is about. If you’re not using WordPress then you’ll have to work out how to add that, a quick Google search will reveal all!
Okay, let’s jump to your title’s supporting snippet:
Giving readers a sneak peek of what your page is about will help decide to click or not to click. Google limits meta descriptions to 160 characters and makes it appear on search results in bold, making it easier for readers to find. So make sure to keep it precise, interesting, and don’t forget to add in your keyword.
The URL (Website Address) SEO Tips
Here’s a cool trick: make sure to have your keyword in your URL to signal Google to make it appear bold in the title on search results. Words in bold stand out and get reader’s attention easier, thus, directing more traffic to your website.
How to do SEO hacks with Headings
So remember that I told you about getting the keyword included in your title? It helps you get a better ranking. Google loves a website that speaks its language. But don’t overuse H1, or Google will get confused and throw you back at a lower rank. Each of your website’s page should only have one H1. Making different H1s per page gives you a wider range in search results.
Here’s an SEO Hack: You can use LSI keywords that are related to your content in the subheading section to help Google understand a page’s relevance and reliability. What’s an LSI?
That stands for latent semantic indexing – it is a fancy way basically of referring to synonyms. Keywords that support other keywords.
What about pictures? Are they getting seen by Google too?
Yes, Google also spies on your website’s multimedia content. Pictures, videos, GIFs, and other multimedia contents affect your SEO ranking. Google has Image Search, how your picture appears on the results is based on picture tags and it is a terrific way of getting even more links and keywords into your site.
A good picture name will definitely help get you on top of search results. Picture tags should have LSI keywords visible, this will make your multimedia content more searchable.
Make sure to have your pictures in good sizes, viewer’s hate pictures that take more than a split second to load completely. There are a lot of free image compression tools you can use to maximsie the size of your pictures so they are smaller and load faster!
Talking about how long content takes to load – think about the complete User Experience
This means that your website should not take too long to load, the ideal time should be less than 4 seconds. The faster everything loads, the better.
Navigation is also a factor, website visitors will most likely to leave if they can’t find what they’re looking for. So make your main navigation easy to find and then deeper pages should be laid out on the website in a logical order. The most important pages, keep closer to the top.
• Use PingDom– you’ll love how this tool identifies how long it takes for your website to load.
• Website visitors love readable fonts.
• Also visitors love to interact, make sure to leave a comment’s box. Let them reach out to you.
SEO Hacks & Backlinks,
This is when a different website posts your website’s URL linking it back and driving more traffic to your website. Don’t get overwhelmed, it is important that backlinks come from reliable websites. Some of the most highly reliable (authority) websites are educational websites and social media sites. It’s also a good idea to reach out to websites that are in the same or a similar niche to start a partnership and get them to add you in their backlink list.
Some websites will use a specific page for a backlink, make sure that when you refer or submit a URL, the page it will link to is updated and working. Using anchor text linking are texts in a hyperlink, this adds a plus to how Google looks and understands what your website is all about.
Getting links to your website is important! It always has been, its like a vote of confidence from the site who is linking to you. Sometimes if you have good content, then a site will just link to you to share that information with their readers. Other times, it takes some work and you have to ask for links. But warning!!! DO NOT BUY LINKS. This can get you a nasty Google penalty.
SEO Hacks Bounce Rate– hit and run!
This is the click and go habit that some visitors have, this when a web surfer clicks on to access your website then leaves as soon as possible. This can be because the site is not relevant to what they are looking for (scroll back up to meta data for more tips on that) or it could be that the site is image heavy and taking too long to load.
Make sure to track bounce rates, you can do this in analytics tools like Google Analytics. Then when you know what pages have the higher bounce rates, you can optimise them and see what can be changed to improve things. Some website visitors do the hit and run because websites are not responsive, it is important to have websites responsive on different devices not everyone connects on a desktop, so think and check for how your website looks on tablets and mobile devices.
Secret tool: Google’s PageSpeed check, it’ll help you analyse your page speed and its free to use!
I want to have a “https://”!
Having https:// is not just a design for your URL, it’s an extra protection for your user’s personal information. Adding a Secure Sockets Layer (SSL) turns your http:// to https:// this is important as Google TRUSTS sites that are secure. Your hosting should be able to sort this out for you and it’s not very expensive, some hosts now even offer the HTTPS option free, so if your host doesn’t then shop around!
Adding this to your server will make both users and Google happy with your website knowing you are dedicated to protecting important information. If Google is happy, it will give you a better SEO ranking.
Okay, so you now have your website secured.
Now let’s talk about social media and how is it an SEO hack!
Most of the world’s population now has access to the internet and most of them are now active on social media sites. Facebook alone has millions of active users, why not use it to market your business as well as catch up with family and friends?
Social media visibility drives more traffic to your website, whether it’ll be on Instagram, Facebook, Twitter, you can post a link back to your website. It can also help make your website content available for sharing too. This will help your site reach a much bigger audience.
Argument: Why should I need to have a website, when I can do tons of stuff on social media?
That’s a great question and some business do only have a social media presence. A website is more permanent and unlike a social media profile, you own it and are in control of it. Your business is not reliant on a 3rd party.
Ok, we’ve covered a lot! Save the page and refer back to us. If you cannot face having to do all the above, then get in touch with the team here at Haych Enterprises, we’ll be happy to see what we can do to help 🙂