This might have happened to you or to someone you know: when you type in the same word or phrases in Google Search it gives you a different result on another device. That can be a headache if you’re trying to get good Google search results for your business.
Sometimes you can do things about it and other times you can’t but let’s work through what causes the changes in rankings you might have experienced. Knowledge is power!
You might find this odd or unusual and you might think your devices are acting up. Your devices are working perfectly, here are some reasons why Google search results change (you are not on your own!).
So don’t throw your tech out just yet!
Reasons Why Google Search Results Change
Website owners may think that their website is getting a lower SEO rank or a better one as it changes. Don’t worry, We will make sure to share what we’ve found out!
The first thing you might notice is when you use your new laptop things can go a bit strange. As an example, when I purchased my new laptop I was searching for some places to eat, it gave me tonnes of places but most of the results were too far away from me.
The next day, I was at a shopping center in East Sussex, and I used my smartphone to check out restaurants, I got much better results this time.
The phrase I searched for was “best restaurants”.
So that’s one thing, what else?…..
Your search history affects your Google search results as well. When you search for something, let’s say for example cakes. If you search for “where to buy sweets” your results will most likely to display cake houses, not sweet stores.
Google compiles vast amounts of data and information, it takes notes on what you searched for and when you searched for it. Even when you go incognito it has a disclaimer that what you type in there will not be invisible.
In addition to Google Chrome, Google has another way to uncover even more details about you.
It’s a sort of A.I (Artificial Intelligence) feature and it is only effective after you’ve done several searches. But then it does get better over time. So it guesses what type of things are relevant to you. It’s much more than just autocomplete (though that’s cool and saves us lots of time.)
Setting that aside…
Social Media and Google Search Results
Google+ is Google’s social networking service and this gives them even more information about you.
But I don’t use Google plus…….
Actually yes you do, you might not be active on the social platform but as soon as you sign up and create a Google profile then you’re automatically into the Google world. You can do things like deleting your Google profile but honestly, for ease of using stuff, it’s probably not worth it.
When you sign up for Google plus, they will gather all the information you put into the system and use it to filter your search results. Details of your age, gender, location, career, and friends.
Google Chrome obviously gives you access to other Google applications like Gmail and Google Drive. This Google browser is now one of the most popular.
It will ask you to log-in to your Google account after downloading the browser. This affects Google’s search algorithm, as it will base your search results on your previous actions. Unlike Mozilla, you might have to be more specific about what you’re looking for to get better results. It will only base search results on your search history (if there’s any).
What about Safari, Microsoft Edge (formerly IE) and any other browser you want to name…..
Previously clicked links relating to your search will also affect what Google presents. Links that you click to access will help Google filter to get you closer and more relevant results.
Other browsers have similar functions but as in most areas in the Western world, Google is the biggest search engine…….
You can work with or against Google, it will still find a way to impact your search results.
How Google AdWords make a difference in search results
These ads change positions depending on the device you use and yes, that also will be affecting search results.
If you’re bidding on Google Adwords for your business then change in the results are normal.
Now, let’s tackle Domain Age!
This has been a debatable topic ever since SEO first began, how important domain age is often creating a question mark but let’s see the what it really means. According to Matt Cutts (a voice of Google for many years when he was the head of Google’s Webspam Team), 6-months-old domains are almost like 1-year-old domains.
So…..not much difference. But what happens when you have a domain that’s been around for a lot longer – say 10 years?
Here’s what we think: Newly built websites will need to build a trust relationship with Google. New websites will be as competitive as long as the SEO work is spot on.
If you have an aged domain that has kept it’s age (that’s a whole other subject for another time) – you get a head start on accelerating that TRUST factor. So yes, an aged domain can help you.
Domain Extensions And Google Ranking
.com? .org? .au? .co.uk?
TLD’s or top-level domains are how we identify with our location. With the exception of .net .org and .com.
.com – commercial so businesses – even though for many people they just think its a big generic domain
.net – Networks
. org – Organisations
You’ll also see other specialist ones like .edu and .gov that have strict rules over what entities can use them. They are not for public sale.
Domain extensions greatly affect how your website appears on SERPs, choosing between TLD and SLD is tough.
So what do I do?
SLD (Second Level Domain) on the other hand is where country codes are involved (e.g., .co.uk for U.K. and .asn.au for associations in Australia) – there is a LOT of info on this and you can find out more about domain hierarchy here if it takes your fancy.
Factors that will help you filter:
• Domain and domain extension availability
• Most internet user associates “.com” when they think of a website name
• It’s better to use TLDs to post professionalism (don’t take this the wrong way, but most of the highly respected websites use .com)
• If you only work in your local country then a country level domain name is the way to go!
Okay, last stop: Updates
You Can Influence Your Google Search Results!
Frequent content updates also affect your rank in SERPs especially when the user is searching for time-sensitive queries. How much you change your website content also causes a direct impact, the more content you change, the more refreshing it is for web users and Google.
Finding out what the right keywords are should be the foundation of your SEO strategy and then ensuring you have content on the website to meet the needs of those searches.
Make sure to do regular updates on your website to help make you visible in Google. Most successful websites tend to update their contents frequently and even have social media interactions like posting pictures, sharing website blogs, and adding a poll for internet visibility all go towards helping that.
If you don’t have time to find out what you need to do now to increase your rankings and get more traffic and customers, then don’t forget to request your free, personalized SEO Video. The Haych Enterprises Team will be happy to show you how your competitors are ranking and what you need to do to get the same results. It’s free, so what are you waiting for?