Convert Likes To Leads With These Facebook Marketing Tips
Facebook is very popular because of how it brings people together. You can use Facebook to market your business. Read on for some amazingly simple tips on how to use this marketing platform that remains the king of social media to the best of your ability. As a digital agency in London & Brighton, we get asked a lot about social media services but regardless of your business size, don’t be afraid to try some actions yourself. Here are some easy tips to get you started.
Make good use of Facebook Insights.
You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Make sure to communicate with your fans to understand their needs. If people post things on your page, take note. The public can offer many great ideas and help steer your marketing to be even more successful. Your fans are the reason for your success, so never make the mistake of ignoring them.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Facebook Marketing Ads – 20% Rule
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
You don’t have a lot of space and the rule of the image to text ratio means you are going to have to hone your copywriting skills to make the most of things. Check out the image below from the team at Hootsuite who’ve provided some great graphical tips!
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post. You can also ramp up and use the Hootsuite social media posting tool to target more than one platform, they have a free entry level to get started. Just remember – change your messages to suit each platform!
Facebook – IMAGES – IMAGES – IMAGES
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field. It boosts page visibility and is great way to get more followers without having to reply on boosting ads alone.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
Facebook Marketing – Is it worth it?
The point of creating a Facebook page is to reach more people and increase sales, but you should try your best to look like you are about more than money. If people feel like the only reason you are trying to get there attention is to make money, they will not look at that as a positive thing.
Engage in conversation on your page. Encourage the conversation between your followers. You can get the conversations started yourself; consider asking questions to get people talking. When they are talking, chime in. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on Facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.
Stay as active as possible on your Facebook marketing campaign. No matter how brilliant and beautiful your profile page is, it’s useless to your company if it’s not generated any interest to people. Post frequently and have a lot of personality in your statements; speak directly to your audience with a purpose. Your campaign will be more successful if you do!
Facebook Marketing – Special Facebook Only offers
Offer Facebook fan only special deals and discounts. People love feeling like they are part of an exclusive group. If you give offers that only those that are fans can take advantage of, then you are helping build some real brand loyalty among your fans. They’ll definitely pay attention for more opportunities.
Keep in mind that a lot of Smartphone and iPhone owners have access to Facebook on their phone. You could share link to your mobile website on Facebook or encourage your subscribers to share pictures taken with their phones, for instance while visiting your store or when testing your products.
Get on other pages on Facebook as well. The point is to make it known that you exist. For example, like other people’s statuses, pictures, and, from time to time, comment on them as well. Make it clear that you have more than a self interested use for Facebook, or at least create the illusion that you do.
Using Facebook to market your business is one of the most effective things that you can do. No matter if you’re a start-up or small business, you can use this marketing to better your success. Use these tips and get more from using Facebook. If you want some help then we’d be happy to see what the team can do for you with social media strategy or social media management.