Back when I started out and the internet (to the public at any rate) was this new thing and we called it the information super highway, there was no digital marketing. We were cool and we called it New Media, mainly because back then (late 90’s early noughties) it was a new frontier and the format we chose was a form of media. It’s evolved since then and has been through a few name changes but digital marketing I think makes a lot of sense. It’s certainly the title I hang my hat on.
Should your business really be marketing with daily deal sites like Groupon? Why small businesses are being seduced by daily deal sites in ever more frequent numbers and what the hidden dangers to your business may be.